Business Editors/High-Tech Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--June 5, 2003

It's been three years since the release of Harry Potter and the Goblet of Fire, the fourth in the popular children's book series, and judging by the searches on Yahoo!(R) Search (http://search.yahoo.com), the magical spell remains unbroken.

When the fourth book launched in 2000, 62 percent of Harry Potter related searches were performed by those age 12 and under compared to just 10 percent in the 13-17 age group. With the June 21, 2003 debut of Harry Potter and the Order of the Phoenix around the corner, searches across all age levels have increased, with the number of searches in the 13-17 age bracket almost tripling to 29 percent, indicating that the Harry Potter phenomenon has only strengthened its appeal beyond just young readers.

Some of the most interesting Harry Potter search terms seen on Yahoo! Search include:

-- Harry Potter lexicon (encyclopedia of the Harry Potter

universe organized by topic)

-- Harry Potter and the Green Flame Torch (a fictional Harry

Potter story written by a fan)

-- Harry Potter personality test (tests to find out which Harry

Potter character is most like your personality)

-- Cross stitch Harry Potter (book of cross stitch patterns based

on Harry Potter scenes)

-- Censorship in Harry Potter (The banning of Harry Potter books

in some school districts that furnishes on ongoing First

Amendment debate)

-- Drawings of Snape in Harry Potter (Fan-art of Professor

Severus Snape)

The top related searches to Harry Potter and the Order of the Phoenix are:

-- Harry Potter and the Prisoner of Azkaban (the third Harry

Potter book is slated to come out as a movie on June 4, 2004)

-- Harry Potter 5

-- Leaky cauldron (community of fans who use weblogs, zines and

other online media to stay in touch and share information)

-- Harry Potter Fanfiction (fan sites where fans write their own

Potter-related stories. With enough sites popping up, there is

now a dedicated category in the Yahoo! Directory)

-- Gary Oldman (will play Sirius Black in Harry Potter and the

Prisoner of Azkaban)

-- David Thewlis (will play Professor Remis Lupin in Harry Potter

and the Prisoner of Azkaban)

-- J K Rowling

-- Harry Potter and the Chamber of Secrets

-- Michael Gambon (will replace the late Richard Harris as

Professor Albus Dumbledore in Harry Potter and the Prisoner of

Azkaban)

-- Rupert Grint (plays Harry's trusty sidekick, Ronald Weasley)

About Yahoo! Search

With integrated leading content and innovative technology, Yahoo! Search provides users with a faster, easier and smarter way to find the relevant and comprehensive information they want. Yahoo! Search is a leading search provider, building the highest-quality search experience on the Web for almost 40 million users worldwide each month.

Note to Editors: Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners.

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